The Brief

Sontronics is a respected British audio brand known for their high-quality microphones used in music, broadcast, and podcasting. They approached me to create a slick, professional product video for their Podcast Pro microphone — aimed at both hobbyist creators and serious broadcasters.

The goal was to produce a clean, studio-style showcase video that would visually communicate the mic's premium design, sturdy build, and audio credibility — while feeling sharp, modern, and made for content creators.

The Creative Approach

The project combined cinematic product visuals with a talking head interview featuring Trevor Hill, CEO and founder of Sontronics. Trevor shared expert insight into what makes the Podcast Pro unique, adding personality and authority to the video.

Production Highlights:

• 🎤 Talking Head Interview with CEO: Filmed with professional lighting and audio, Trevor Hill gave an on-camera breakdown of the mic’s key features, build quality, and ideal use cases — perfect for building brand trust and authority.

• 🎬 Studio Product Filming: Sleek, macro shots captured the mic’s solid metal construction and design in high detail.

• 💡 Cinematic Lighting: Used bold contrast and focus to give the video a premium, studio-tech aesthetic.

• ✨ After Effects Motion Graphics: Animated callouts and subtle overlays supported key specs like cardioid pattern, frequency range, and USB/XLR compatibility.

• 🎧 Sound-Sync Editing: Cut to music and voice in a way that emphasised the mic’s core strength — audio excellence.

The Result

The final video was a polished, high-impact piece of branded content used across Sontronics' website, YouTube, email marketing, and retail partner platforms. It successfully positioned the Podcast Pro as a reliable, professional mic for podcasters, streamers, and broadcasters alike.

Key Outcomes:

• ✅ Humanised the brand with a founder-led story

• ✅ Elevated product credibility through expert commentary

• ✅ Boosted brand presence in a crowded creator market

• ✅ Delivered content fit for both DTC and retail use

Why This Format Works So Well

Combining studio-quality product visuals with an on-brand interview is a powerful way to:

• Build authentic trust in your product

• Communicate features in a natural, confident tone

• Stand out from faceless competitor videos

• Appeal to creators and professionals alike

This approach is ideal for tech gear, audio products, eCommerce brands, or any business where buyers want to know what sets your product apart.

Want to Tell Your Product’s Story Like This?

If you're looking for a product video with depth, personality, and polish — whether you’re based in the UK or globally — I can help. From cinematic b-roll to founder interviews and motion graphics, I deliver content that connects.

Let’s make your product shine on screen